Category AI

😺 Advertisers can target ChatGPT by prompt

Eric Gerard Ruiz, a licensed CPA in the Philippines, specializes in financial accounting and reporting (IFRS), managerial accounting, and cost accounting. He has tested and review accounting software like QuickBooks and Xero, along with other small business tools. Eric also…

When it came to Cal AI’s viral success, a small army of influencers paid off

The viral success of the AI-powered calorie-tracking app Cal AI was largely driven by a strategic, small-scale army of social media influencers. Rather than relying on traditional advertising, the company leveraged targeted partnerships across platforms like TikTok and Instagram to rapidly boost its visibility. This influencer-heavy marketing playbook allowed the relatively unknown app to climb the app store charts and capture the attention of a massive fitness-focused audience. By tapping into existing creator networks, Cal AI demonstrated how modern digital startups can achieve explosive growth on tight budgets through authentic peer-to-peer promotion.